Taking into account the growing importance of pre-collections – which represent two thirds of the overall turnover -Camera Nazionale della Moda Italiana has launched a specific initiative for the promotion and coordination of a schedule for the women’s pre-collections sale campaign which will not only count on a business to business structure but also on technical fashion shows and presentations.

This Milan’s project is aimed at satisfying the operators’ needs by taking into consideration the evolution of markets. “This event – states the Chairman of Camera Nazionale della Moda Italiana Mario Boselli – reinforces our leadership by making our city, Italy’s fashion system capital, the reference point for the whole industry and it shows that Camera Nazionale della Moda Italiana is capable of understanding the evolutions of markets.

In this way, Milan will become the first world’s fashion capital to make official the new trend of pre-sales.

MILANO PRE-COLLECTIONS - SPRING
- Sale campaign: 20 May / 20 June 2008
- Presentations’ dates: 30 May / 10 June 2008

MILANO MODA PRE-COLLECTIONS FALL
- Sale campaign: 25 November / 12 December 2008
- Presentations’ dates: 24 / 28 November 2008