The "Camera Sindacale della Moda Italiana", was
set up on 11th June, 1958, in the Grand Hotel, Via Vittorio
Emanuele Orlando 3, Rome. This was the forerunner of the body
which subsequently became the "Camera Nazionale della
Moda Italiana". The Association's Head Office was established
in Rome, provisionally in Piazza di Spagna 93.
Proprietors of the most important Haute Couture Establishments
in Italy, including some private Establishments, which, in
those days, played a crucial role in the promotion of this
sector, were present at the Memorandum of Association: Maria
Antonelli in Borrello, Roberto Cappucci, Princess Caracciolo
Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana
Marucelli in Calza, Emilio Federico Schuberth, Simonetta Colonna
Di Cesarò in Fagiani, Jole Veneziani, Francesco Borrello,
Giovanni Battista Giorgini and the Lawyer, Pietro Parisio.
The Camera Sindacale della Moda Italiana was established as
an apolitical, non profit making Association, for a length
of 10 years, subject to extension. Its aims were protection,
and the increase in value and discipline of the moral, artistic
and economic interests of the professional activities carried
out by the different categories of the numerous sectors involved
with fashion, towards both the Public Institutions and the
other national and foreign Associations. Besides this, the
Camera Sindacale della Moda Italiana promoted the co-ordination,
study and running of anything that could be useful to these
associated categories, concerning individual and collective
fashion shows, which were held either in Italy or abroad.
Another undertaking was the gradual setting up of the following
sectors of expertise: Establishments for the creation of Haute
Couture for Women, Establishments for the creation of Haute
Couture for Men, Establishments for the creation of Women's
Sports' Clothing, Haute Couture (female and male), Furriers,
Milliners, and Craftsmen making Fashion Accessories.
The Articles of Association were drawn up, and comprised thirty
five articles, which regulated the Association and its parts:
the Meeting, the Executive Board, the Executive Committee,
the Presidency and the Audit Committee. The first President
was Giovanni Battista Giorgini.
However, the Camera Sindacale della Moda Italiana was never
operational. There are few traces of what happened between
1958 and 1962.
In the first few months of 1962, however, an organisation
called the "Camera Nazionale della Moda Italiana"
was created by the Centro Romano Alta Moda (The Centre for
Haute Couture in Rome), and reflected more or less, in its
aims and structure, the Association devised by Giorgini. Fashion
Centres, Institutions and Chambers of Commerce were invited
to the memorandum of association, with the intention of immediately
conferring an official character on the Association and offering
the sector the rapid, unanimous and united adhesion of all
the parties who were involved in Italian fashion at that time.
The main function of the Camera Nazionale delle Moda Italiana
was to be the self-regulatory body to which all the Fashion
Houses adhered spontaneously. The fragmentary nature of the
different organisations that existed in those days, would
find a measure of co-ordination in this way.
From 29th September 1962, due to resolutions passed in an
extraordinary Meeting, the aims, purposes and structure of
the Association were changed, so that as a private, apolitical
organisation giving no support to any political party, it
began to operate actively in the Fashion sector. Its aim,
as it still is today, was to "represent the highest values
of Italian fashion, and to protect, co-ordinate and strengthen
the image of Italian fashion in Italy and abroad, as well
as the technical, artistic and economic interests of its Associates".
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